Define your growth on your own terms

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Driven by a passion and cause, many a times women lag behind in the most important aspect of running the business- sales. They don’t feel good about being salesy or pushing their product aggressively or following up with clients. They shy away from asking a premium price for their product /service. To top it, if there is gendered response from the client where he asks to speak to the male co-founder or CTO, things get worse.

Colleen Francis of Engage Selling Solutions suggests a worthy fix for this problem. She says “Change your attitude about sales. Rather than thinking,’My job is to sell something to that person,’think ‘My job is to start a dialogue and figure out how I can help the prospective buyers. ’Don’t think about the sales process, think about facilitating the buying process and yourself as a valuable resource.”

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